Personalized Medicine Transforming Bladder Cancer Care: Roche, Pfizer
Why the Demand for Bladder Cancer Treatments Has Increased in Recent Years Rising Incidence and Prevalence: The incidence of bladder cancer has been increasing globally. In 2024, there are an estimated 90,000 new cases of bladder cancer in the U.S. alone, with a 2% annual increase in incidence rates over the past five years. This rise is attributed to aging populations, increased exposure to...
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